DW/ Graphic Design

Graphic design — editorial, identity, advertising

Graphic design, built for print.

Magazines, identities, and advertising for publishers, hotels, restaurants, and brands.

Start a project See the work
Best cover illustration
ASHPE Bronze
Health Communications
Art Director
Counselor magazine October 2012 cover illustration: a figure tumbling into a swirling vortex of pizza, dice, money, pills and cheeseburgers, a stomach full of junk food, for the Process Addictions special issue
Counselor, October 2012 · ASHPE Bronze, best cover illustration

Selected work

Editorial, illustration, identity and advertising.

Magazines for a publisher, launch material for hotels, and identities for a restaurant and a real estate firm.

Editorial

Counselor magazine

Art Director, 2012–2016

I ran each issue from start to finish: cover concepts and design, feature article layouts, directory inserts, and every page through final layout. When a story called for it, I illustrated the cover myself, as with the June 2015 issue on attorneys seeking help for substance abuse (below).

Counselor April 2015 spread, A Mobile Texting Aftercare Pilot Program: a large headline over a young man looking at his phone, facing a photo of students texting and three columns of text
A Mobile Texting Aftercare Pilot Program
Counselor April 2015 spread, Welcome to a New Era: Collegiate Recovery Programs, with a campus lawn photo and a red drop cap
Collegiate Recovery Programs
Counselor April 2015 spread, Connecting to the Earth in Tennessee: a misty Smoky Mountains photo across the gutter above green display type
Connecting to the Earth in Tennessee
Counselor April 2015 spread, Music and the Brain in Recovery: yellow display type over line drawings of instruments, with an author photo and an album ad
Music and the Brain in Recovery

Renew magazine

Spring 2015

When Renew partnered with Health Communications in 2014, I took over layout and design for every issue. This is Spring 2015.

Renew magazine Spring 2015 cover: Mike Ness of Social Distortion and his son Julian, under the headline Recovering Together

Illustration

Counselor covers

October 2012 · June 2015

October 2012: cover illustration and design. It won an ASHPE Bronze award for best cover illustration, and it's the cover at the top of this page. June 2015: asked to illustrate the cover for the story on attorneys seeking help. I wanted it fun and true to my illustrative style.

Counselor magazine April 2015 special edition cover, Adolescents and Young Adults: a smiling young woman in glasses and a striped top sitting cross-legged with a tablet, on blue, with cover lines on mobile-based aftercare and collegiate recovery
April 2015
Counselor magazine June 2015 cover: an illustrated attorney waving a white flag, with cannabis, pills and a liquor box bursting from his head, under the headline The Impaired Professional
June 2015
Counselor 2015 Tennessee Treatment Center Directory cover: a red push pin in a road map at Nashville, over navy display type
2015 Tennessee directory

Identity

Spartico

Coconut Grove

A trattoria serving gourmet pizza and Italian food at casual prices. I designed the logo, then carried it through the website, menus, and flyers.

Spartico logo: thin geometric wordmark over a flame rising from a spiral
Logo
Spartico website home page with the logo, a wood-fired oven slideshow, and breakfast, lunch and dinner menu panels
Website

Copperline Partners

Real estate

Fifty years in multi-family real estate management and development. I designed the logo, business cards, letterhead, and envelopes.

Advertising and collateral

Health Communications media kit

Publishing

When Renew merged with Health Communications, sales needed a kit that showed Counselor, Renew, and US Journal Training as three separate entities working as one.

The Omphoy & The Mayfair

Palm Beach · Coconut Grove

The Omphoy Ocean Resort: marketing material for the luxury hotel's launch and its early years. The Mayfair Hotel & Spa: marketing flyers, over several projects.

The Omphoy flyer, Day-cation at The Omphoy: a couple on a beach cabana, the restaurant, and jet skis, over cabana rates
The Omphoy
The Mayfair Hotel & Spa flyer, 2011 Coconut Grove Resident Event Perks, with the atrium ballroom and a list of event offers
The Mayfair

The Brazilian Court Hotel & Beach Club

Palm Beach

A lost mailer, rebuilt for reprint.

Altier Jewelers

Boca Raton

Two full-page advertisements for the city's first jewelry store, founded in 1960.

Newbreed Fight Gear

Apparel

Print and web ads, apparel mockups, and style guides for overseas manufacturers.

Newbreed print ad: rash guards and fight shorts with dragon, samurai and Jiu Jitsu Fighter graphics, tagline It's Who You Are, and retailer logos

Need something that's printed?

Start a project

What I bring

Things that have to be made, not just shown.

  • Print literacy

    I build things that have to be made. A pocket mailer with slits for removable inserts, rebuilt from a physical proof, is the kind of job I like.

  • One system, many pieces

    A logo is the start. At Spartico it ran through the website, menus, and flyers. At Copperline it ran through cards, letterhead, and envelopes. In the media kit, three brands ran as one.

  • Editorial range

    Covers, features, directory inserts, and full issues. I've laid out entire magazines, not just single spreads.

  • Illustration with a point of view

    An ASHPE Bronze for cover illustration, and a June 2015 cover that was meant to be fun in a serious issue.

Case in depth — The Brazilian Court

The lost mailer.

The Brazilian Court's original files were gone and they needed a reprint.

The Brazilian Court mailer cover, Spend Two Nights at the Top: the hotel's courtyard restaurant at dusk with a cherub fountain
Cover
The rebuilt mailer laid out flat: offer and map panels, hotel photo spreads, and the gold pocket with die lines for the insert slits
Rebuilt file, flat, with the insert pocket
  1. 01

    Start from the object

    I recreated the document from an actual printed proof.

  2. 02

    Rebuild the structure

    The mailer needed a pocket with slits so inserts could be added and removed.

  3. 03

    Make it editable

    The brief also asked for changes, so the new file was built to be modified, not just copied.

  4. 04

    Deliver

    Print-ready files for the reprint.

Ways to work together

One piece, a whole system, or every issue.

01

Single project

A logo, an ad, a flyer, a cover.

Start one
02

Identity system

Logo through stationery and collateral.

Start one
03

Ongoing layout

Issue by issue, the way I handled Renew.

Start one

Process

Sketch first, then a direction.

  1. Step 1

    Brief

    Goals, audience, and where it will be used.

  2. Step 2

    Concepts

    Sketches first, then a direction.

  3. Step 3

    Layout

    Refined design and revisions.

  4. Step 4

    Deliver

    Print-ready or web-ready files.

Questions

Do you work in print and on the web?

Both. I've designed websites, web ads, and print.

Can you recreate a design from a printed copy?

Yes. The Brazilian Court mailer was rebuilt from an actual printed proof, with a new insert pocket and editable files.

Do you illustrate?

Yes. My October 2012 Counselor cover illustration won an ASHPE Bronze.

Can you take over an ongoing publication?

Yes. I took over layout and design for every issue of Renew in 2014.

Do you do book covers?

Yes. Published covers across self-help, memoir, relationships, cookbooks, and reference. See the book covers page.

Start a project

Tell me what needs to be made.

The piece, where it will be used, and the deadline.

Prefer email? danewesolko@gmail.com