About
I started in print, designing magazines, identities, and ads. I learned to solve problems on a grid before I ever touched a screen. That discipline carried me into UX, then product design leadership, then AI-assisted products.
Today I design software for hard problems: nuclear scheduling, pharma sales, payments, cybersecurity. I still sketch by hand before I open Figma.
At a glance
- 10 years designing software, from research to engineering handoff
- Regulated and high-stakes industries: energy, pharma, cybersecurity, enterprise SaaS
- Eight years of print and art direction before that
- ASHPE award for best cover illustration
Off the clock
- Started businesses. Some failed.
- Self-taught trading and corporate finance
- Deep in digital marketing, hands-on
- Built more WordPress sites than I can count
- Long-term interest in newsletters and online media
- Organized real-world communities, which turned out to be harder than any app
- Use AI in my own process before it shows up in a job description
I like understanding the whole machine, not just the interface layer.
Senior Product Design Leader with ten years in software, after eight in print, and experience with AI-driven decision interfaces, agentic workflows, and 0→1 enterprise platforms. Proven at inventing new product categories (AI risk platforms, expert-network communities, nuclear scheduling tools) from ambiguous problem spaces.
Core competencies
- Design strategy
- Cross-functional alignment
- Mentorship and talent pipelines
- Agile / Lean UX
- Prototyping
- Design systems
- Accessibility
- User research and analytics
Experience, 2008–2025
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FPL
Senior User Experience Designer (Contract)
Owned a greenfield AI-assisted nuclear scheduling product. Pioneered generative prototyping in Figma Make, cutting iteration from weeks to hours, and shipped interfaces that reduced operator cognitive load in a safety-critical, highly regulated environment.
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Mercator Digital
Senior Interaction Designer (Contract)
Original designer of an AI-driven cyber decision-support platform. Shipped a 0→1 agentic recommendation engine that turned complex risk data into prioritized, plain-language actions for Fortune 100 CISOs.
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Cision
Lead Product Designer, Enterprise
Led the AI/ML lab and shipped agentic features. Designed and launched Connectively, a 0→1 conversational community platform with AI summarization and expert-matching workflows. Built a generative AI press release builder for PR Newswire.
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SmartRecruiters
Lead Product Designer, Enterprise
Led design for a new 0→1 enterprise product suite. Mentored the team and partnered with leadership to embed design-led processes that sped up delivery.
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Valassis Digital
Senior Interaction Designer
Led design strategy and scaled design systems for a $2B+ digital marketing platform serving millions of users. Designed Tuner, a campaign optimization tool for Business Analysts.
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PepsiCo
Senior User Experience Designer (Contract)
Shipped TeamZone, a global B2B e-commerce platform for Gatorade, from research to engineering handoff in three months. Authored a company-wide component library.
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IQVIA
User Experience Designer (Contract)
Designed a clinical data product for global pharmaceutical sales teams, launched at a conference. Ran the usability testing that reshaped the first prototype.
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Open Up Resources
Front-end Developer (Contract)
Designed and launched an equity-focused ed-tech pilot. Built a scalable component library.
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Purpose UX
User Experience Designer (Contract)
Redesigned mobile and web workflows for pharma sales reps in emerging markets. Designed the CoraMed comparator sourcing platform and a native iPad app for Pfizer field teams.
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Spreedly
User Experience Designer
Designed revenue-generating payment products and architected the marketing site redesign. Designed and built the company's first support knowledge base, and a unified customer portal.
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Float Left Interactive
User Experience Engineer, Emerging Platforms
Designed and prototyped connected-TV apps for major streaming platforms.
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Counselor Magazine
Art Director, Health Communications, Inc.
Led the redesign of the magazine's style guide. Worked with editorial on a new digital workflow that cut material waste. Introduced a new way of planning layouts, so issues shipped ahead of schedule. Won an ASHPE Bronze for best cover illustration, for a special edition issue.
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The WSR Group
Senior Graphic Designer
Produced time-sensitive financial materials that helped represented companies raise investment and funding. Designed and delivered a custom website to promote new business ventures, and streamlined the design of a monthly email newsletter.
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Six Five Creative
Graphic and Web Designer (Freelance)
Designed printed collateral that helped clients communicate clearly and earn trust. Designed and built custom websites, so clients didn't need to bring in extra resources. Advised clients on how to move their projects forward.
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Tessuta
Graphic Designer
Designed a consistent visual identity to build brand recognition. Launched a new e-commerce platform that opened additional sales channels. Directed lifestyle and studio product photography. Researched materials and techniques that lowered production costs, and managed design matrices with overseas manufacturers to protect quality.
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Barbell Academy
Founder
Built and sold a strength-training website, and designed its companion app concept.